Triumph Motorcycles launches its first documentary series, ALL IN, a four-part program chronicling the brand’s journey onto the global off road motorsport stage.

The first episode of ALL IN is now live on Triumph’s YouTube channel, with the three more episodes releasing in October, November, and December. Featuring interviews with Steve Sargent, Ian Kimber, Rod Lopusnak, Ivan Cervantes and Ricky Carmichael, the first episode details the company’s decision to enter the off-road arena, behind the scenes development of the bikes, the impact of the launch on the industry, and the start of the grueling journey into the most fiercely contested race series.

The four-part series showcases Triumph’s ambitious plans to bring an entirely new and highly competitive contender to the Supercross, Motocross, Enduro, and Cross Country championships, documenting the determination and resolve required to transform Triumph’s significant motorsport investment into world class products and credible championship wins. While highlighting Triumph off-road achievements in an incredibly short period of time, ALL IN also shows how it will continue elevating every aspect of its off road performance and capabilities.

Ian Kimber – Head of Global Racing Programs, Triumph Motorcycles

“The ALL IN series shows the passion and pride we put into this project. When we started the
project in 2018, we knew we had the racing DNA and the engineering caliber to succeed, and
that’s why we went all in, forging partnerships, developing testing programs, and building a
bespoke dealer network for a completely new range Motocross and Enduro bikes.

“Triumph’s move into Supercross, Motocross, Enduro, and Cross-Country championships,
opened the doors on a new chapter in top-tier off-road racing. The ALL IN series highlights our
journey so far and how we will continue to hone every aspect of our off-road programs. The
journey has only just begun, but we are committed to being at the forefront of off-road racing.”