Given the huge marketing that is being done for Moses around the UK, he should already be fighting Frank Sanchez and Daniel Dubois, not 34-year-old Filip Hrgovic. Why isn’t he being matched against those guys now if he’s as good as Hamed says he is? I have a pretty good idea why, because he might lose and all the work of marketing him will go down the drain.

“Moses is on another level to the likes of Tyson Fury, and Tyson would say that himself. Tyson would not want to fight Moses, and neither would Joshua,” Hamed told BBC Sport. “I can’t compare Moses. He is a million times better than them. I’m so confident that Moses is going to be the heavyweight champion of the world. I’m so confident that he’ll defend that belt for as long as he wants.”

Itauma may be technically better than Fury and Joshua without becoming the dominant champion Hamed envisions. He has yet to show how he handles pressure, fatigue, or an opponent capable of hurting him. With several available titles, Itauma can lose and regain a belt later without ever controlling the heavyweight division for long.